A client asked the other day to explain the value of LinkedIN Company pages. I was so enthralled by the words I wrote, I decided it was a decent blog post. Some sources claim LinkedIN has well over 200 million worldwide members. Other research sources claim the United States alone has nearly 85 million of those users (November 2013) and …
Relevant Social Content: More Important Than Ever
Relevant Social Content is more important than links. In Google’s most recent Penguin update, their weighing priorities place a whole lot less emphasis on links. Google now seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Apparently, these social links are thought to be harder …