I am a huge proponent of video as a tool in marketing businesses. Video helps to better communicate the unique values of those businesses in terms of what they have to offer consumers. These new TV Ads were created from long-form SHOWCASE VIDEOS. These are the types of videos that have detailed and lasting communication value. We always recommend amassing …
Relevant Social Content: More Important Than Ever
Relevant Social Content is more important than links. In Google’s most recent Penguin update, their weighing priorities place a whole lot less emphasis on links. Google now seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Apparently, these social links are thought to be harder …